Urban Exotic is a designer garden centre that specialises in selling exotic plants and designer outdoor decor. The client wanted the brand to be unique and move away from the common design conventions we associate with garden centres. The brand was therefore designed to stand out and create a designer feel to attract urban city dwellers. To make the brand feel exotic I used unconventional layouts, bold patterns, animal print, and a striking colour pattern.
The Design Kids
The Design Kids X Salt Print — Winner
AGDA Student Awards Identity Category — Finalist