Justine Cogan is a photographer who specialises in capturing and celebrating the human body. Her images are not boudoir but designed to celebrate oneself and inner beauty. By stripping off ones layers Justine aims to help empower individuals and overcome insecurities by capturing their inner strength.
I attempted to capture this unveiling process through the central icon. Using gradients I aimed to bring a sense of movement to the design and create the effect of layers being removed. The central icon was designed to represent the different facets of a womans body to communicate the focus of Justine’s work. My aim was to create an icon that was professional and removed the stigma associated with the
The circle gradient is something we have seen many times but it is the interpretation of the graphic device in this instance that makes it unique and brand worthy.
The Brand Identity