Everett Creative is a design studio that specializes in designing and manufacturing exhibitions, fit-outs and art installations. The challenge with this project was to create a design that coherently communicated the many different facets of the business and reflected their modernist style and innovative thinking. To achieve this I modeled the design around a flat head screw. I choose the flat head screw as it is minimal, uncomplicated in its design and functional. Literally it communicates how Everett Creative builds and manufactures elements of exhibitions and fabricates furnishings, but it also represents the curatorial services of Everett Creative and how they pull everything together for a project, like screws on a building site.